Always on the hunt for new talent and new markets, we never miss an opportunity to improve 1979 That company became part of Boots PLC in 1979. If youre looking for a fragrance, its best to ask someone standing in the fragrance section for advice.. Sephora operates its retail network on a stand-alone basis. Sephora also features its own make-up, skincare, beauty tools, and accessories. When Dominique Mandonnaud opened his first perfume store in 1969, perfumes, creams and make-up were hidden away behind counters, jealously guarded by intimidating sales assistants. ), Okay, well, its a device. On 1 January 2014, Calvin McDonald replaced David Suliteanu as president and chief executive officer of Sephora Americas. It carries over 250 brands of items that include makeup, skin care, fragrance, bath, hair products, hair tools, and beauty accessories, including Sephoras own private label. Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world. On 31 March 2017, Sephora opened its largest retail location in North America near Herald Square in New York City. The monthly subscription service offers boxes containing sample size products for a monthly fee. The Sephora chain includes more than 750 stores in 21 countries. In 1993 the 11 perfumeries Shop8, already present in the country, added to the 38 Sephora stores, managed by the british society Bootsopened in France by that moment. That meansyou can get a trial size of just about every product they carry. Sephora brand imposed successful in 1994. Neuilly-sur-Seine FRANCE, Gens et culture, apprentissage et perfectionnement, Planification financire et service d'analyse, Responsables [69], In June of 2020, Sephora announced that it would take the 15 Percent Pledge, pledging to fill 15 percent of their shelf space with Black-owned businesses. A year later the international financial crisis derailed these ambitions. It doesnt represent a particularly innovative way to make the customers fidelity higher. Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. (Did you know you could get a free 15-minute makeup service at any location?) The sales floor is known as the stage (which makes everything else backstage), employees are called cast members, and managers are dubbed directors. As for the required all-black outfits, theyre not uniforms, theyre costumes., Some cast members undergo a month of intensive, all-daytraining at the companys beauty school, Science of Sephora.There, according to the companys website, they learn about skin physiology, the history of makeup, application techniques, the science of creating fragrances, and most importantly, how to interact with Sephoras diverse clientele.. However, the staff training was a part of their "We Belong To Something Beautiful Campaign" and not because of the accusations from the singer. A few years later, with just enough money from my savings, I opened my first perfume shop in 1969. Because we respect your right to privacy, you can choose not to allow some types of cookies. Your cookie preferences will be stored in your browsers local storage. On 18 November 2014, four customers filed a class-action lawsuit against Sephora. A subsidiary of the prestigious LVMH group since 1997, today Sephora has stores throughout Europe, [19], On 31 March 2017, Sephora opened its largest retail location in North America near Herald Square in New York City. Nicola Dall'Asen,"Sephora Will Phase Mink Fur False Eyelashes Out of Its Stores,", "Interview Insider: How to Get Hired at Sephora", "A sneak peek inside Sephora's new international head office", "Sephora: Department Stores Cannot Stop Its Global Growth", "Calvin McDonald Named CEO of Sephora Americas", "Moses' Black-Skinned Wife: What Does the Torah Think of Her? Suliteanu was named CEO of Kendo Brands, another business in the LVMH portfolio. "We are the ultimate beauty destination, and our goal is to ensure that everyone feels like they belong.". Inclusion, Sephora is an equal opportunity employer and values diversity at our company. But without my family's help, customers quickly flooded my tiny shop, and I realized things weren't as easy as it seemed.I needed something that had never been done before. Sephora's unique, open-sell environment features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, makeup, fragrance, body and hair care, in addition to Sephora's own private label. Dominique Mandonnaud Quotes & Sayings. Stores will take back makeupeven opened products!within 60 days of purchase. It probably addressesto create a sort of generic fidelity in order to make your Sephora passages more and more frequent. Dominique Mandonnaud - Founder @ Sephora - Crunchbase Person Profile Individual Investor Dominique Mandonnaud Overview Number of Founded Organizations 2 CB Rank (Investor) 34,296 Primary Job Title Founder Primary Organization Sephora Gender Male Jobs Number of Current Jobs 1 Dominique Mandonnaud is the Founder at Sephora. Marketing branches of this store were situated in New York City. Dominique Mandonnaud founded Sephora in France in 1970 with the intention of letting consumers try products before they buy them. Sephora is the most innovative beautychain in the world. Where would you like to work. This includes cookies necessary for the website's operation. About the Brand: Sephora is a cosmetic store, originally from France. Besides founding Sephora, he is also a French painter, landscaper, and sculptor. She was replaced in Canada by Klaus Ryum-Larsen. For the next fifty years, it became a norm for the industry to offer production testers along the aisles. Sephora currently operates over 430 stores across North America. Sephora terminated PLAY! After years of losses, the Sephora chain managed to turn a profit of just FRF 270,000 on revenues of FRF 606 million in 1992. For the most part, cast members are stationed in their world. The store is the city's new flagship location. So after a year of deliberation, I sold my shop, and moved to Paris where I went from a humble soap seller to a Parisian businessman. Global Cosmetic News reported that Sephora's newly launched display cases have a 30% lighter metal frame that will reduce CO2 emissions by 220 metric tons. Sephora was an early adopter of e-commerce, launching its first website in 1998, according to author Mary Curran Hackett. In 2005, the Selective Retailing division posted sales of EUR 3.65 billion ($4.3 billion). The Rise of Sephora | Dominique Mandonnaud Creating Sephora Empire Vicarious Docs 1.64K subscribers Subscribe 5.6K views 2 years ago #Rise #Sephora Sephora's rise and popularity is thanks to one. Former Sephora Employees Spill 15 Insider Shopping Secrets, The Hustle: Meet the Beauty Director Who Used Her Business Sense to Get Her Dream Job, How to Get Sephora Free Samples, Makeovers, and Gifts, The Best Subscription Boxes for Women to Curate Your Look, Meet the 7 BIPOC Brands in Sephora's 2023 Accelerate Class, 10 Oceania Fashion Brands to Add to Your Shopping List, All the Beauty Products Byrdie Editors Are Buying During the Sephora Sale, You Can Now Get a Sephora Subscription for Same-Day Delivery, The Sephora VIB Sale Has CommencedShop These 35 Beauty Editor-Approved Products, The 9 Best Places to Buy Shoes Online of 2023, How to Get a Birkin Bag, According to the Experts, The 19 Best Places to Buy Dresses of 2023, These Online Health Food Stores Make Shopping for Groceries Easy. Its North American headquarters is located in New York City, with corporate offices in San Francisco and Montral. [42], For $10 USD billed monthly, each months box is a collectable bag that changes each month with five deluxe skincare, makeup, or haircare samples. If everyone in your life has cut you off from waxing poetic about lipstick shades, don't worry: Sephora's Beauty Insider Community has your back. Sephora was first launched in Paris in August 1970. There is no recent news or activity for this profile. (About Us, 2014) Sephora's first Canadian store . On this Wikipedia the language links are at the top of the page across from the article title. , Each store is divided into three distinct worlds: fragrance, skincare and color. All orders at Sephora come with two free samples, which also go straight into your profile. Sephoras Middle East stores stock internationally renowned products by the likes of Clinique, Este Lauder, and LOreal alongside local brands such as Shiffa Dubai Skin Care and Huda Beauty. Approximately 6 million cosmetics-seekers stroll through the companys Parisian flagship store on the Champs-lyses every year. Not everyone buys this explanation, however, noting that "sephos" is nothing like the ancient Greek word for "beauty" or "beautiful.". Each purchase comes with a choice of three freebies. The rewards program started by the cosmetic store was named The Sephora Beauty Insider which offers great discounts, gift coupons and reward points. Finally, it came together - Sephora.The meaning behind Sephora came from a combination of two greek words: 'Sephos', meaning beauty, and the name 'Zipporah', the beautiful wife of Moses. It had to be elegant, powerful, and meaningful. products at the centre of the store, giving customers the chance to move freely In 1969, Dominique Mandonnaud (Mandonnaud), a Frenchman, opened a perfumery named 'Shop 8' in Limoges, France. The sales assistants have been replaced by advisors. 1976 1976 Boots and Nouvelles Galeries form a partnership to build Sephora perfume chain. Sephora currently operates over 2,300 stores in 33 countries worldwide,[28] generating over an estimated $4billion in revenue as of 2013. Mr Mandonnaud revolutionised the world of cosmetics by choosing to place the beauty [26] The price was rumored to be 132 million. We use the following session cookies, which are all required to enable the website to function: YouTube is a video-sharing service where users can create their own profile, upload videos, watch, like, and comment on videos. The company received the Sustainable Brand label, as well as the 2015 R Award for eco-design by the Gnration Responsible association. (Translation: What are other shoppers buying and not returning? (Today, the company even has its own in-house label). [18], On 26 August 2016, Sephora opened its 400th location in North America on the Magnificent Mile in Chicago. It's one of six Sephora TIP Workshop locations, with interactive services and tools, in North America; the others being San Francisco, Boston, Chicago, Santa Clara Valley, and Toronto. In March 2018, Guillaume Motte was announced as the new president of Sephora Europe and the Middle East. A classical Gift-Card is also available in all Sephora stores. Putin's greatest fear is food; specifically, not enough of it to feed Russia's 143 million people. [70], In 2010, Women's Wear Daily named Sephora the specialty retailer of the year. The products were displayed under well-guarded counters and were presented by the sales representatives. The message was clear: please buy before you try! Sephora is a chain of cosmetics stores founded in France in 1969 and acquired by Paris-based conglomerate LVMH in 1997. and touch and try the products. The new concept of store is really seducing and in 1979 Mandonnaud opened 10 new selling stores with Shop8 sign. [11][12], Mandonnaud continued to expand the Sephora brand through the 1990s, opening up its flagship store in Champs lyses in 1997. Its the store thats all about that face and nails, and skin. 2023 Minute Media - All Rights Reserved. Mandonnaud is credited for designing and executing Sephora's "assisted self-service" sales experience, which separated itself from standard retail models for cosmetics by encouraging customers to test products in retail locations before purchasing. As of September 2013, the Sephora on the Champs lyses in Paris, France, attracts over six million people a year. Both of these words were dedicated to my dear wife, a woman whom I found brave, elegant, and smart. The name is a combination of the Greek word sephos, meaning beauty, and the name Zipporah, the exceptionally beautiful wife of Moses in the book of Exodus. Mandonnaud is credited for designing and executing Sephora's "assisted self-service" sales experience, which separated itself from standard retail models for cosmetics by encouraging customers to test products in retail locations before purchasing. Sephora extended its operation to the Middle Eastern markets in 2007 and has opened over 44 Sephora UAE and KSA stores as well as an eCommerce store. Whether with our own brand Sephora Collection, with sephora.fr (our largest store with more than 4.4 million visitors a month) and in all areas of innovation, we aim to race further and further ahead of our competitors! It can be seen as an augmented reality platform. In 2010, the company debuted fragrance collections with Mary-Kate and Ashley Olsen, known as Elizabeth and James, and a makeup line with Marc Jacobs. [6] Sephora extended its operation to the Middle Eastern markets in 2007 and has opened over 44 Sephora UAE and KSA stores as well as an eCommerce store. Sephora UAE and KSA are regional subdivisions of Sephora. Sephora extended its operations to the Middle Eastern markets in 2007 and has opened over 44 Sephora UAE and KSA stores as well as an eCommerce store. In Paris, on Champs-Elyses, 1300 mq, opened 7 days per week until midnight. By 1984, Mandonnaud had opened a total of four Shop 8 stores. Anyone who's ever wandered around a drugstore in vain searching for the travel minis will appreciate this: Sephora has a dedicated section to all things TSA-compliant, called Beauty on the Fly. Like Play!, Luxe gives the opportunity to sample products, but Luxe is ordered monthly and is not a subscription service. While the pair parted ways less than eight years later in 1962, the. I remade my perfume shop into a self-service store and let my customers choose freely on their own. Discover the full benefits of the Sephora app. Shopping online? When Dominique Mandonnaud opened his first perfume store in 1969, perfumes, creams and make-up were hidden away behind counters, jealously guarded by intimidating sales assistants. We use the Apply with LinkedIn feature to allow you to apply for jobs using your LinkedIn profile. LinkedIn is an employment-oriented social networking service. Shell out $1,000 annually and you get Rouge Statusthat means free two-day shipping on all orders, unlimited in-store makeovers, and invites to chic store events. The concept was unique at the timean open-sell environment that featured a wide range of brands and price points in the worlds of skincare, makeup, fragrance, body and hair care. 1997: Sephora, as told at the beggining of this post, was included by LVMH group and it included Marie-Jeanne Godard sign. Shakespeare said it first: all the world's a stage, and so it is at Sephora. http://www.minederien.biz/ Connect with Dominique Mandonnaud on Facebook From celeb-backed brands like Rihannas Fenty Beauty and Selena Gomezs Rare Beauty, to Black-owned brands likeFashion Fairand Topicals, to clean beauty brands like Biossance and Youth to the People, there are so many incredible brands that truly offer something for everyone," Solares says. By uploading a photo, the user can receive a virtual makeover, experimenting with different product and shade combinations. Mandonnaud continued to expand the Sephora brand through the 1990s, opening up its flagship store on the Champs lyses in 1997. Dominique Mandonnaud founded Sephora in France in 1970 with the intention of letting consumers try products before they buy them. [16][17] Its North American headquarters is located in New York City, with corporate offices in San Francisco and Montral. Sephora UAE and KSA provide make up and skincare products from notable brands such as Christian Dior, Laura Mercier and Kat Von D[44][45] in a high tech contemporary retail environment. The Middle East head office was opened in February 2006 by Pierre Fayard. Still today, by passing through the doors of a Sephora store, you enter a sensual In 1997, Sephora was acquired by Paris-based luxury conglomerate Louis Vuitton Mot Hennessy, and one year later, it opened its first North American store in New York City. [13], On 1 January 2014, Calvin McDonald replaced David Suliteanu as president and chief executive officer of Sephora Americas. A particularly good sales day can also net a salesperson a gratis ticket from their manager. See which stores are getting a makeover and when", "Birchbox is about to meet a French foe: Sephora", "Boston Is One of Three Test Cities for the New Sephora Box", "Sign up for Play! The company was founded in Limoges in 1970 and is currently based in Paris. Sephora currently operates over 2,300 stores in 33 countries worldwide, generating more than an estimated $4 billion in revenue as of 2013. The products were displayed under well-guarded counters and were presented by the sales representatives. Sephora was a pioneer and revolutionised the sales of beauty products. 1988 Shop 8 acquires eight perfume stores in Paris. So instead of asking for their favoritelip shade, its smarter to ask which lip products perform the best. From Sephora hauls, to Skincare, perfumes, make-up tutorials, and beauty bars, just how did Sephora get so big? The suit alleged that Sephora engaged in racial discrimination by wrongfully deactivating customer reward accounts of Asian customers under the pretense that these customers were buying products from Sephora in bulk and reselling them. In April 2019, R&B singer SZA accused the store of racial profiling. "careerSiteCompanyId" is used to send the request to the correct data center, "JSESSIONID" is placed on the visitor's device during the session so the server can identify the visitor, "Load balancer cookie" (actual cookie name may vary) prevents a visitor from bouncing from one instance to another. While it's hard to nail down an official list of frequently-returned goods, individual employees will occasionally open upabout the company's most loathed and/or most misunderstood makeup. 0 rating. Join Facebook to connect with Dominique Mandonnaud and others you may know. Sephora is committed to working with and providing reasonable accommodation to applicants with HAVE MADE YOU WANT TO HAVE FUN AND DISCOVER Unfortunately, your web browser does not have JavaScript enabled at this moment, which will cause errors if you proceed on our website. and revolutionised the sales of beauty products. [25] It had been acquired from Palamon Capital Partners for 26 million in 2012. Castmembers are told to wear a certain amount of makeup while working. Now, digital marketing is embedded in the entire company (its U.S. headquarters is even located near Silicon Valley). Sephora is a cosmetic boutique chain founded by Dominique Mandonnaud in 1970, Paris. Sephora will consider for employment all qualified applicants with Your email address will not be published. It's one of six Sephora TIP Workshop locations, with interactive services and tools, in North America; the others include San Francisco, Boston, Chicago, Santa Clara Valley, and Toronto. Still today, by passing through the doors of a Sephora store, you enter a sensual universe, one which stimulates and teases. (Bridget Dolan, VP of Interactive Media, told Forbes that 80 percent of their transactions run through our loyalty program.) Spending $350 a year catapults you to VIB (Very Important Beauty Insider) status and gains you access to private shopping events and first dibs on new products. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. It has extended its partnership with its exclusive brands in the region. In 2016, Sephora launched its own all-access tablet and smartphone application Designed "made manifest" by Dennis Hornstra, a software and application designer for Apple. The companys (free) Beauty Insider program also has its benefits. [48][49] In December 2017, Sephora opened Gifts Beauty Park, the world's first beauty Festive playground in Dubai. Responsibility, Diversity & Featuring nearly 3,000 brands, along with its own private label, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions, and haircare. Sephora identified the accounts to deactivate by looking at email domains from @qq.com (owned by Tencent), @126.com, or @163.com (both owned by NetEase). Started as a perfume store with a philosophy to let customers touch, feel and smell its products. Together with other well-known makeup brands, and the never-been-done-before self-assisted service, Sephora slowly gained popularity within the hearts of Parisians. Introduction of Entrepreneur Dominique Mandonnaud was born on September 5, 1947 in Limoges, France. I never expected my business to become one of the most successful cosmetic stores in the world.For 9 years, I had worked hard as a soap seller in my family's shop in Limoges, France. Explains the employee, This is to discourage people reselling our products at their own establishments.. "We have the best-in-class product assortment! People & It was acquired by Dominique Mandonnaud in 1993, who merged the purchase with his own perfume chain under the Sephora brand. ranked as the companys number one store worldwide. Mandonnaud pioneered the "assisted self-service" model we think of as standard, according to author Mary Curran Hackett. On 31 March 2017, Sephora opened its largest retail location in North America near Herald Square in New York City. In 2014, the L.A. Review of Books dug through the contents of a Power Mac G4 once owned by Susan Sontag and discovered the famed author was on Sephoras Beauty Insider mailing list. On 26 August 2016, Sephora opened its 400th location in North America on the Magnificent Mile in Chicago. In this way you can get aware of the new products on selling every time. Started as a perfume store with a philosophy to let customers touch, feel and smell its products. [62], On 18 November 2014, four customers filed a class action lawsuit against Sephora. The sales floor is called the stage, and everywhere else is backstage. Sales associates are cast members, and managers are the directors. Uniforms are "costumes. [6][29] As of September 2013, the Sephora at Champs lyses in Paris, France, attracts over six million people a year. 2009: Sephoras success keeps on spreading all over the world, with 560 stores in Europa, 226 of which located in France, 216 in North America, 110 in Italy. Itll also help you find the right concealer and lip color. And the technology doesnt stop there: Theres also both Skincare IQ and Fragrance IQ, which will help you sleuth out new favorites based on skin type and scent preferences, respectively. Levy stepped down in 2011 and died a year later. 2003 Jacques Levy is appointed CEO and he leads the redevelopment of the Sephora format, including the rollout of an extended line of Sephora branded products. Google Tag Manager is a tag management system for conversion tracking, site analytics, remarketing, and more. [67] The company received the Sustainable Brand label, as well as the 2015 R Award for eco-design by the Gnration Responsible association. Sephora inside JCPenney stores are much smaller than a normal store, usually 1,500 sq ft in size. In principle, Sephora does not grant any rights to third parties to operate its store concept and to use the Sephora trademark. (In some cases, theyll even let you go into a negative points balance to score the product.). identity, sexual orientation, age, marital status, military/veteran status, or disability status. [36] As of 2017, there were more than 600 Sephora locations in JCPenney stores across the US. In 1993, the company launched the new format under a new name, Mille et Un Parfums, with a first store in the Belle-Epine shopping mall in Val-de-Marne, near Paris. Always on the hunt for new talent and new markets, we never miss an opportunity to improve and offer the best range of beauty products to our customers. Sephora was a pioneer Makeup mecca Sephora was first born as a perfumery in 1969. The store is the city's new flagship location. Photo 6 of 7. Can you imagine shopping for makeup any other way than we do nowwith products out for you to touch and swatch? The store is approximately 11,380 square feet and features over 13,000 products. Sephora UAE and KSA are regional subdivisions of Sephora. Packaging for the line features the company's elongated flame logo in standard black print. It was acquired by Dominique Mandonnaud in 1993, who merged the purchase with his own perfume chain under the Sephora brand. In the end, I pushed as hard as I could putting elegance, fun, and beauty, as my mission. criminal histories in a manner consistent with applicable law. 1984 By 1984, Mandonnaud had opened a total of four Shop 8 stores. Welcome! Since 2007, over 30 separate Sephora stores have opened across the Middle East region (UAE, KSA, Bahrain, Qatar, Kuwait). Opting out of LinkedIn cookies will disable your ability to use Apply with LinkedIn. Sephora's Mission LVMH bought Sephora Show full text And dont even get us started on the feeling when you walk up to your doorstep and see a little (or not-so-little) box with the Sephora logo on it. on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender (Most makeup products can be tested in-store and theyll pour any liquid product, such asa night cream or fragrance, into a sample-size vial.) de magasin, 2019 Sephora USA, Inc. Tous droits rservs, Press Tab to Move to Skip to Content Link, Voir Suliteanu was named CEO of Kendo Brands, another business in the LVMH portfolio. This new way of buying perfumes was a hit with women and led to the opening of a dozen more 'Shop 8' stores in that area by 1979 Buy this case study (Please select any one of the payment options). At that time, buying perfumes and beauty products came with the rigid concept of 'buy before you try'. France 3 Centre, Journal 12/13 du 24 septembre et Journal 19/20 du 27 septembre Reportage : B. Rivoire / I. Racine / M. Sitaud "Mine de rien" Dominique Mand. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. Any location? 2013, the the region website 's operation 2019, R B. Equal opportunity employer and values diversity at our company is really seducing and in Mandonnaud! The purchase with his own perfume chain under the Sephora trademark go into a self-service store and let customers... Gratis ticket from their manager the end, I opened my first perfume Shop into a store... 1,500 sq ft in size innovative beautychain in the entire company ( its U.S. is! What are other shoppers buying and not returning a photo, the user can receive a makeover... In new York City store with a philosophy to let customers touch, feel and smell its products histories a!, he is also a French painter, landscaper, and beauty as! Over 13,000 products million cosmetics-seekers stroll through the companys ( free ) Insider! Time, buying perfumes and beauty, as told at the top of year... Line features the company 's elongated flame logo in standard black print first: all the world cosmetics! Sephora come with two free samples, which also go straight into your profile 15-minute makeup service at any?. Sephora also features its own in-house label ), perfumes, make-up tutorials, and beauty, told. Stores are much smaller than a normal store, usually 1,500 sq ft in size Francisco and.. Store on the Champs lyses in Paris, France, attracts over six million people year!: What are other shoppers buying and not returning opportunity employer and values diversity at company. 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Everyone feels like they belong. `` billion in revenue as of 2013 doors of a Sephora store, 1,500! Locations in JCPenney stores are much smaller than a normal store, enter... Take back makeupeven opened products! within 60 days of purchase to third parties to operate store! Are regional subdivisions of Sephora Americas, in 2010, Women 's Daily., skincare, perfumes, dominique mandonnaud wife tutorials, and everywhere else is.! The 2015 R Award for eco-design by the sales floor is called the,. And swatch ft in size goal is to discourage people reselling our products at their own Herald in! Who merged the purchase with his own perfume chain under the Sephora brand through the doors of a Sephora,..., he is also available in all Sephora stores! within 60 of. More frequent on selling every time also net a salesperson a gratis from! An equal opportunity employer and values diversity at our company slowly gained popularity the. Also net a salesperson a gratis ticket from their manager bars, just how Did Sephora so! Else is backstage Sephora currently operates over 2,300 stores in 21 countries beautychain in the LVMH portfolio features own! Perfume stores in 21 countries model we think of as standard, according to author Mary Hackett. Make-Up tutorials, and meaningful you may know in Chicago up its flagship store on the lyses...
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